Executive Summary The life sciences sector operates at the unique intersection of profound scientific innovation and extreme commercial...

Accurately determining the addressable market for life sciences innovations is a foundational exercise, critical for strategic planning,...

Predicting adoption of novel medical technologies is a complex process. One of the deciding factors as to "how far" and how fast a technology is adopted is influenced by the perceived risk by the potential adopter. Risk tolerance differs among various medical specialties. This article describes how risk tolerance impacts the propensity to adopt novel medical technologies and the implications for technology developers, healthcare leaders & policy makers, and medical education.